A UX/UI designer based in Hong Kong. I specialize in creating intuitive, user-centered digital experiences with a focus on Web3, blending AI-generated visuals and innovative design to shape the future of decentralized products.
Hi, I’m Noel —a UX/UI designer passionate about creating intuitive, community-driven experiences. My work bridges Web3, AI-generated visuals, and human-centered design to craft seamless digital interactions.
• Designed and launched a Web3-based healthcare application to improve data transparency and patient accessibility.
• Delivered an interactive online Web3 educational course, incorporating animations and multimedia content.
• Built prototypes, established a cohesive brand identity, and developed storytelling tools for impactful VC presentations.
• Utilized Webflow to create a seamless platform for course delivery and improved accessibility.
Supported Triumph International’s e-commerce efforts across five countries since 2019, contributing to a conversion rate increase of over 300%. In 2024, led the localisation of brand systems and the redesign of digital touch points to reflect-regional user behaviour and drive continued growth.
• Applied Agile Scrum methodology via Jira to drive product development and iterative improvements.
• Enhanced the company website using data-driven insights, addressing user needs in the apparel industry.
• Developed user flows, scalable design systems, and UI components, ensuring smooth technical integration.
• Partnered with cross-functional teams to create user-centered solutions.
• Designed a responsive website and iOS/Android apps for the company’s October 2019 launch, achieving B2B and B2C alignment.
• Built scalable systems to enhance usability and engagement across diverse customer segments.